Privacy Policy

Last updated: 28 November 2025

NewLeaf Pest Control (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use and safeguard your personal information when you visit our website, contact us, or use our services.

The appointed Privacy Officer for NewLeaf Pest Control is Holly McGeown.

1. Information We Collect

We may collect the following types of information:

1.1 Information you provide to us directly

• Your name

• Address

• Email address

• Phone number

• Details about your pest issue

• Photos you send via WhatsApp or our contact form

• Any other information you choose to give us

1.2 Automatically collected information

When you visit our website, we may collect:

• IP address

• Browser type

• Device type

• Pages viewed

• Time spent on the site

• Cookies and tracking data

1.3 Information received through messaging platforms

If you contact us via:

• WhatsApp

• Google Business Messages

• Facebook / Instagram

…we may store your contact details and any messages or images you send so we can assist you.

2. How We Use Your Information

We use your information to:

• Respond to enquiries

• Provide pest control services

• Diagnose pests from photos (via WhatsApp or contact form)

• Arrange callouts and appointments

• Send confirmations or service updates

• Improve our website and services

• Keep basic records for legal or tax purposes

• Protect our business from fraud or misuse

We do not sell your information to third parties.

3. Legal Basis for Processing (UK GDPR)

We process your information under the following lawful bases:

• Contract – to provide the services you request

• Legitimate interests – e.g., responding to enquiries, improving services

• Consent – for marketing messages or analytics cookies

• Legal obligation – e.g., tax records

4. Sharing Your Information

We may share your information only with:

• Trusted service providers (e.g., email hosting, website hosting, analytics tools)

• Payment processors when applicable

• Pest technicians who need details to attend your property

• Law enforcement if required by law

We never sell or rent your information to third parties.

5. WhatsApp Communications

If you contact us via WhatsApp:

• Your phone number and any messages/photos are stored within WhatsApp’s secure system.

• We only use this information to diagnose pests, quote work, or arrange callouts.

• You may request deletion of WhatsApp messages at any time.

6. Cookies & Analytics

Our website may use cookies for:

• Website functionality

• Google Analytics

• Booking/interaction tools

• Measuring traffic and performance

You may disable cookies in your browser settings if you prefer.

7. How Long We Keep Your Information

We keep your information only for as long as necessary:

• Enquiry data: up to 12 months

• Customer records: up to 7 years (required for accounting)

• WhatsApp messages: deleted upon request

• Analytics data: according to provider settings

8. Your Rights (UK GDPR)

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion

• Restrict processing

• Object to certain processing

• Withdraw consent

• Request a copy of your data

To exercise these rights, contact us using the details below.

9. Security of Your Information

We take reasonable technical and organisational measures to protect your information, including:

• Secure hosting

• Encrypted connections (HTTPS)

• Restricted access to personal data

• Secure business devices

However, no online transmission is 100% secure.

10. Links to Other Websites

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

11. Contact Us

For privacy-related enquiries, please contact our Privacy Officer:

Holly McGeown — Privacy Officer
NewLeaf Pest Control
Phone: 07555 415892
WhatsApp: 07874 323710
Address: 8 Second Avenue, Birmingham, B29 7HD
Email: holy.mcgeown@newleafpestcontrol.co.uk

12. Changes to This Policy

We may update this Privacy Policy occasionally.
Any changes will be posted on this page with an updated “last updated” date.